Meet Madeleine

I am so excited to be here writing to all you wonderful women who do us the honor of being curious about who we are and what we do. It’s been almost 10 years since we originally launched this blog, so I am updating my post!

I was born and raised here in Vancouver, and attended University in Ontario prior to doing a lot of traveling and working abroad. I am an enraptured parent to my daughter Gigi, who was born on April 10, 2005. I am married to her Dad, a very sweet man called Tim, who is an incredible source of love and support to me.

I started experimenting with making washable menstrual pads in 1993 and wrote the first business plan for Lunapads in 1994. I was 25, and until the early 90s was actually fairly ambivalent around my period. Although I definitely considered myself to be a feminist, I had not yet considered the feminine hygiene products industry from a politicized perspective (at one point in fact, my University Women’s Center was considering looking onto purchasing tampons on a wholesale basis, which I never thought to question), and had yet to really start to get it about environmental issues.

Using washable pads changed all that, not to mention bringing me to a place where I felt more truly and deeply connected with my body than I could previously have imagined. For me, the shift in consciousness was profound and life-changing. The feeling of consciously experiencing my cycle from start to finish for the first time in my life was incredibly powerful. Until that point I had been using tampons and taking birth control pills, so when I say that it was like re-living menarche, I’m not kidding. I felt humbled, grounded, connected, actualized, complete.

When I was a girl, I looked forward with such anticipation to starting my cycle. For me, it symbolized being initiated into that mysterious state that so intrigued me: being a woman. The reality was quite a letdown, however – very painful, and there was certainly no ceremony or fanfare. In 2013 I started speaking publicly (here’s my infamous Pecha Kucha talk!) about this experience, and as a result a new project was born: G Day for Girls, which is now in the process of expanding across Canada!

A customer once told us that “the whole Lunapads experience has been like a second, healed version of menarche”, which is still one of my favorite testimonials.

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