Lunapads Blog

Suzanne and I are just back from a whirlwind trip to San Francisco to attend the Green America Business Conference and Green Festival. It was an action-packed 5 days in which we connected with some extraordinary people and organizations, as well as taking in the energy of one of the world’s most beloved cities.

But first, a drumroll…. for those of you who may not have heard the news, we are thrilled to tell you that yesterday Lunapads received the “Shining Light” award at the Green America People’s Choice business awards!  Before I explain what this is all about, I want to thank all of you who voted for us, tweeted and/or blogged about it, or have provided us with any form of support ever.  It was a very big moment for us, and it’s thanks to the enthusiasm of our customers and fans that we were able to celebrate ourselves and in turn the accomplishments of green/progressive/mission-based businesses in general. Thank you!

Without getting into the details, while we didn’t come first in the voting (Care2.com took the top spot – more on them in a later post in case you’re not already a member), our showing was so strong that the fabulous folks at Green America wanted to acknowledge us regardless. “We were really impressed with Lunapads’ showing in our People’s Choice contest.  Up against some larger, broader businesses with vast Internet reach, Lunapads mobilized their customers – a truly passionate following who had nothing but high praise for Lunapads – to pull them within striking distance of the top spot.  For a smaller, niche business to do that, while shining a light on the fact that there’s a green option for literally every product we use, we decided to present Lunapads with our Shining Light Award,” said Andrew Korfhage, Green America’s online editor and coordinator of the People’s Choice Award.

I for one love the idea that there is really an unlimited number of “winners” in the progressive business world, and to just hold up the number one spot leaves out what may well in fact be a majority of the picture – smaller businesses that collectively are making a huge impact. Speaking of which, Suzanne has been crunching some numbers lately, and has come up with the inspiring calculation that thanks to our customers having made the switch to reusable menstrual products, 1 million disposable pads and tampons are now being diverted from landfills every month. Way to go, everyone!

Because of their repeat finish in the voting race, A Lifetime Leadership award also went to Reuseit.com/Reusablebags.com (video interview with founder Vincent Cobb coming soon!) who were recipients of the 2006 People’s Choice Green Business of the Year award.  Many thanks to Alisa, Denise, Andrew, Shireen (who gave a very moving and thoughtful introduction to Lunapads) Misha, Desiree and the entire Green America team.  The conference and festival were awesome events that we will encourage others to attend. See you next year, we hope!

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