We’ve had a business crush on the fabulous team of RockinGreen soap company since they first hit our radar at the ABC Kids Show a few years ago. Here’s a picture of Madeleine and I with the RockinGreen team after a lovely breakfast with them in March 2011 at Natural Products Expo West. Since then the RockinGreen team has made even greater business strides, most recently acknowledged as “Fastest Growing Company of the Year” and its CEO, Kim Webb, as “Best Entrepreneur” at the 8th Annual Stevie Awards for Women in Business.
RockinGreen’s highly successful soap formula has clearly been a hit with cloth diapering enthusiasts all over the world. So, when we learned last spring that Kim was working on a formula for cloth pads, we couldn’t wait to try it out. Unveiled a few weeks ago, Femme Rock is now available at Lunapads for those who like to “Rock the Cloth”. To learn more about this fabulous product, I asked Kim a few questions.
What was it like to switch from disposables? Do all the RockinGreen gals use cloth pads now?
We do! All the girls switched over in the office a year ago this month! It was an easy switch for us, they are more comfortable, easy to clean and saves a ton of money!
Tell us what inspired you to develop Femme Rock.
I wanted to create something that would specifically target the issues that come along with Mama Cloth. Staining is different from that of regular clothing and diapers, so I wanted to come up with something that used a specific cocktail of enzymes that would knock out the stains with little to no pre-rinsing.
What was the development process like in creating Femme Rock? What were you specifically looking for in the ingredients?
Femme Rock is our first product to contain enzymes, so we spent a great deal of time researching our options and trying out different things in the lab. All of our enzymes are made from mushrooms and are designed to target blood. So you get a really deep down clean with this product.
What makes Femme Rock better/more specialized compared to regular laundry detergent or from your regular RockinGreen formulations?
Get your hands on some Femme Rock: one of the most specialized laundry formulas for your cloth pads and panties. Your Lunapads and Lunapanties will love you for it! As a special offer, we are launching Femme Rock at an introductory 15% off. Order Here