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I was recently in Montreal where I had the immense good fortune to sit down for lunch with a group of our most admired entrepreneur colleagues, Ilana Grostern (far left) and Amy Appleton (next to Ilana) of AppleCheeks Diapers, as well as Wendy Armbruster Bell of Snugabell (center) and Sylvie D’Sousa of Naturebag.
For those of us Moms already happily converted to cloth menstrual pads, choosing cloth diapers for our kids is a no-brainer. In case you missed Amy and Ilana slaying the “Dragons” on Dragons Den, be sure to check it out here. I sent them a few followup questions to learn more about what motivates them in business (interviews and giveaways from Naturebag and Snugabell coming soon!)
MS: What do you love about being entrepreneurs?
IG: Amy and I are both very strong-minded individuals with clear ideas about how things should be in business, so instead of working for a company that would not allow us to maximize our abilities, we decided to launch our own company. For me, personally, as a creative person with a background in graphic design, having my own company allows me to put my own concepts into play and really let my energies flow. And also, running our own company allows us to provide the sort of service to our customers that we feel they TRULY deserve.